---
description: Compare ActiveCampaign vs smpl.. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs smpl. Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> smpl.](https://www.capterra.ie/compare/79367/1036522/activecampaign/vs/smpl)

# Compare ActiveCampaign vs smpl.

Canonical: https://www.capterra.ie/compare/79367/1036522/activecampaign/vs/smpl

> Detailed comparison between ActiveCampaign and smpl.. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | smpl. |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 2561 | 0 |
| **Starting Price** | US$15.00 | US$300.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### smpl.

E-Commerce, Travel, Finance and Health Care industries.

## Key features

### ActiveCampaign

- A/B Testing
- API
- Activity Tracking
- Campaign Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Email Marketing
- Email Monitoring
- Engagement Tracking
- Lead Generation
- Marketing Automation
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Pipeline Reports
- Reporting & Statistics
- Sales Activity Management
- Segmentation

### smpl.

- A/B Testing
- API
- Activity Tracking
- Campaign Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Email Marketing
- Engagement Tracking
- Lead Generation
- Marketing Automation
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Reporting & Statistics
- Segmentation

## Links

- [View ActiveCampaign Profile](https://www.capterra.ie/software/79367/activecampaign)
- [View smpl. Profile](https://www.capterra.ie/software/1036522/smpl)
- [View Original Comparison](https://www.capterra.ie/compare/79367/1036522/activecampaign/vs/smpl)

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