---
description: Compare ActiveCampaign vs Google Campaign Manager 360. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Google Campaign Manager 360 Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Google Campaign Manager 360](https://www.capterra.ie/compare/79367/1024556/activecampaign/vs/google-campaign-manager-360)

# Compare ActiveCampaign vs Google Campaign Manager 360

Canonical: https://www.capterra.ie/compare/79367/1024556/activecampaign/vs/google-campaign-manager-360

> Detailed comparison between ActiveCampaign and Google Campaign Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Google Campaign Manager 360 |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 2571 | 6 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

### Google Campaign Manager 360

Large enterprises

## Key features

### ActiveCampaign

- Automated Email Responses
- Campaign Planning
- Channel Management
- Cross-system Integration
- Customisable Templates
- Data Quality Management
- Data Recovery
- Deal Management
- Email Monitoring
- Lead Management
- Manage Email Lists
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Pipeline Reports
- Real-Time Analytics
- Real-Time Data
- Sales Activity Management
- Website Visitor Tracking

### Google Campaign Manager 360

- Campaign Planning
- Channel Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics

## Links

- [View ActiveCampaign Profile](https://www.capterra.ie/software/79367/activecampaign)
- [View Google Campaign Manager 360 Profile](https://www.capterra.ie/software/1024556/google-campaign-manager-360)
- [View Original Comparison](https://www.capterra.ie/compare/79367/1024556/activecampaign/vs/google-campaign-manager-360)

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