---
description: Compare Keap vs B12. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Keap vs B12 Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Keap \<span\>vs\</span\> B12](https://www.capterra.ie/compare/76390/172544/infusionsoft/vs/b12)

# Compare Keap vs B12

Canonical: https://www.capterra.ie/compare/76390/172544/infusionsoft/vs/b12

> Detailed comparison between Keap and B12. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Keap | B12 |
| **Overall rating** | 4.1/5 | 4.1/5 |
| **Total Reviews** | 1298 | 113 |
| **Starting Price** | US$299.00 | US$49.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Keap

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

### B12

Small- to medium-sized professional services businesses

## Key features

### Keap

- CRM
- Calendar Management
- Collaboration Tools
- Content Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Design Management
- Email Management
- Email Marketing
- Form Builder
- Media Library
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Visitor Tracking
- Web Forms
- Website Publishing Options
- eCommerce Management

### B12

- CRM
- Calendar Management
- Collaboration Tools
- Content Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Design Management
- Email Management
- Email Marketing
- Form Builder
- Media Library
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Visitor Tracking
- Web Forms
- Website Publishing Options
- eCommerce Management

## Links

- [View Keap Profile](https://www.capterra.ie/software/76390/infusionsoft)
- [View B12 Profile](https://www.capterra.ie/software/172544/b12)
- [View Original Comparison](https://www.capterra.ie/compare/76390/172544/infusionsoft/vs/b12)

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