---
description: Compare GivingDNA vs Pathmatics. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: GivingDNA vs Pathmatics Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [GivingDNA \<span\>vs\</span\> Pathmatics](https://www.capterra.ie/compare/179281/210404/givingdna/vs/pathmatics)

# Compare GivingDNA vs Pathmatics

Canonical: https://www.capterra.ie/compare/179281/210404/givingdna/vs/pathmatics

> Detailed comparison between GivingDNA and Pathmatics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | GivingDNA | Pathmatics |
| **Overall rating** | 4.9/5 | 5.0/5 |
| **Total Reviews** | 9 | 1 |
| **Starting Price** | US$500.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | - |
| **Training** | Live Online, Webinars, Documentation | - |

## Best for

### GivingDNA

The nonprofit space. Specifically, direct marketers, fundraisers and prospect researchers.

### Pathmatics

Marketing intelligence tool that helps agencies, brands, and publishers to compare multiple brands, understand programmatic shares, see ads spend, impression breakouts across social media, and more.

## Key features

### GivingDNA

- AI/Machine Learning
- CRM
- Campaign Analytics
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Contact Database
- Dashboard
- Data Analysis Tools
- Data Integration
- ETL Tools
- Engagement Tracking
- For Nonprofits
- Performance Metrics
- Predictive Analytics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Visual Analytics

### Pathmatics

- Campaign Analytics
- Campaign Tracking
- Dashboard
- Performance Metrics

## Links

- [View GivingDNA Profile](https://www.capterra.ie/software/179281/givingdna)
- [View Pathmatics Profile](https://www.capterra.ie/software/210404/pathmatics)
- [View Original Comparison](https://www.capterra.ie/compare/179281/210404/givingdna/vs/pathmatics)

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