---
description: Compare Google Analytics 360 vs Outlier AI. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Outlier AI Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Outlier AI](https://www.capterra.ie/compare/177042/199861/google-analytics/vs/outlier-ai)

# Compare Google Analytics 360 vs Outlier AI

Canonical: https://www.capterra.ie/compare/177042/199861/google-analytics/vs/outlier-ai

> Detailed comparison between Google Analytics 360 and Outlier AI. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Outlier AI |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 8089 | 9 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Outlier AI

Enterprise business and marketing leaders who rely on a high volume of time series data across multiple sources to make accurate business decisions.

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Charting
- Collaboration Tools
- Customisable Reports
- Dashboard
- Data Connectors
- Data Discovery
- Data Visualisation
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- User Management

### Outlier AI

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Charting
- Collaboration Tools
- Customisable Reports
- Dashboard
- Data Connectors
- Data Discovery
- Data Visualisation
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- User Management

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ie/software/177042/google-analytics)
- [View Outlier AI Profile](https://www.capterra.ie/software/199861/outlier-ai)
- [View Original Comparison](https://www.capterra.ie/compare/177042/199861/google-analytics/vs/outlier-ai)

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