---
description: Compare Looker vs UTM.io. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs UTM.io Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> UTM.io](https://www.capterra.ie/compare/169053/214568/looker/vs/utm-io)

# Compare Looker vs UTM.io

Canonical: https://www.capterra.ie/compare/169053/214568/looker/vs/utm-io

> Detailed comparison between Looker and UTM.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | UTM.io |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 282 | 4 |
| **Starting Price** | US$2,000.00 | US$69.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### UTM.io

B2B Marketers &#10;B2C Marketers

## Key features

### Looker

- AI/Machine Learning
- Ad hoc Reporting
- Attribution Modeling
- Audience Targeting
- Conversion Tracking
- Cross Channel Attribution
- Data Dictionary Management
- High Volume Processing
- Integration into Third Party Applications
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multi-User Collaboration
- Private Dashboards
- Radial Mapping
- Real-Time Data
- Regression Analysis
- Reminders
- Site Search Tracking
- Streaming Analytics

### UTM.io

- Attribution Modeling
- Audience Targeting
- Conversion Tracking
- Cross Channel Attribution

## Links

- [View Looker Profile](https://www.capterra.ie/software/169053/looker)
- [View UTM.io Profile](https://www.capterra.ie/software/214568/utm-io)
- [View Original Comparison](https://www.capterra.ie/compare/169053/214568/looker/vs/utm-io)

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