---
description: Compare Hotjar vs Adobe Customer Journey Analytics B2B Edition. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar vs Adobe Customer Journey Analytics B2B Edition Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Hotjar \<span\>vs\</span\> Adobe Customer Journey Analytics B2B Edition](https://www.capterra.ie/compare/163516/1077516/hotjar/vs/Adobe-Customer-Journey-Analytics-B2B-Edition)

# Compare Hotjar vs Adobe Customer Journey Analytics B2B Edition

Canonical: https://www.capterra.ie/compare/163516/1077516/hotjar/vs/Adobe-Customer-Journey-Analytics-B2B-Edition

> Detailed comparison between Hotjar and Adobe Customer Journey Analytics B2B Edition. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Adobe Customer Journey Analytics B2B Edition |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 539 | 0 |
| **Starting Price** | US$39.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Adobe Customer Journey Analytics B2B Edition

Empower your marketing and sales teams with actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer's journey.

## Key features

### Hotjar

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Collaboration Tools
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Dashboard
- Engagement Tracking
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Tagging
- Visual Analytics
- Website Analytics

### Adobe Customer Journey Analytics B2B Edition

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Collaboration Tools
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Dashboard
- Engagement Tracking
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View Hotjar Profile](https://www.capterra.ie/software/163516/hotjar)
- [View Adobe Customer Journey Analytics B2B Edition Profile](https://www.capterra.ie/software/1077516/Adobe-Customer-Journey-Analytics-B2B-Edition)
- [View Original Comparison](https://www.capterra.ie/compare/163516/1077516/hotjar/vs/Adobe-Customer-Journey-Analytics-B2B-Edition)

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