---
description: Compare Audiense vs NOW Affinio. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Audiense vs NOW Affinio Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Audiense \<span\>vs\</span\> NOW Affinio](https://www.capterra.ie/compare/162154/170004/audiense-connection-platform/vs/now-affinio)

# Compare Audiense vs NOW Affinio

Canonical: https://www.capterra.ie/compare/162154/170004/audiense-connection-platform/vs/now-affinio

> Detailed comparison between Audiense and NOW Affinio. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Audiense | NOW Affinio |
| **Overall rating** | 4.2/5 | 5.0/5 |
| **Total Reviews** | 9 | 1 |
| **Starting Price** | US$79.00 | US$0.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Audiense

We don’t have a specific target market but Agencies, marketers and researchers make up a large percentage of our current user base.

### NOW Affinio

NOW Affinio is loved by Marketing Strategists, Consumer Insights, Social Media Marketing, and Brand Managers alike.

## Key features

### Audiense

- API
- Activity Tracking
- Ad hoc Reporting
- Benchmarking
- Customisable Reports
- Dashboard
- Data Import/Export
- Data Source Connectors
- Data Visualisation
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Social Advertising
- Third-Party Integrations
- Trend Analysis
- Visual Analytics

### NOW Affinio

- API
- Benchmarking
- Customisable Reports
- Dashboard
- Data Import/Export
- Data Visualisation
- Real-Time Analytics
- Reporting/Analytics
- Third-Party Integrations
- Trend Analysis
- Visual Analytics

## Links

- [View Audiense Profile](https://www.capterra.ie/software/162154/audiense-connection-platform)
- [View NOW Affinio Profile](https://www.capterra.ie/software/170004/now-affinio)
- [View Original Comparison](https://www.capterra.ie/compare/162154/170004/audiense-connection-platform/vs/now-affinio)

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