---
description: Compare Funnel vs Pathmatics. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Pathmatics Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Funnel \<span\>vs\</span\> Pathmatics](https://www.capterra.ie/compare/156756/210404/funnel/vs/pathmatics)

# Compare Funnel vs Pathmatics

Canonical: https://www.capterra.ie/compare/156756/210404/funnel/vs/pathmatics

> Detailed comparison between Funnel and Pathmatics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Pathmatics |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 19 | 1 |
| **Starting Price** | US$120.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Pathmatics

Marketing intelligence tool that helps agencies, brands, and publishers to compare multiple brands, understand programmatic shares, see ads spend, impression breakouts across social media, and more.

## Key features

### Funnel

- API
- Ad hoc Reporting
- CRM
- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Dashboard
- Data Integration
- Data Source Connectors
- Data Storage Management
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Performance Management
- Performance Metrics
- Private Dashboards
- Referral Tracking
- Website Analytics

### Pathmatics

- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Dashboard
- Performance Metrics
- Website Analytics

## Links

- [View Funnel Profile](https://www.capterra.ie/software/156756/funnel)
- [View Pathmatics Profile](https://www.capterra.ie/software/210404/pathmatics)
- [View Original Comparison](https://www.capterra.ie/compare/156756/210404/funnel/vs/pathmatics)

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