---
description: Compare Funnel vs Looker. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Looker Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Funnel \<span\>vs\</span\> Looker](https://www.capterra.ie/compare/156756/169053/funnel/vs/looker)

# Compare Funnel vs Looker

Canonical: https://www.capterra.ie/compare/156756/169053/funnel/vs/looker

> Detailed comparison between Funnel and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Looker |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 19 | 282 |
| **Starting Price** | US$120.00 | US$2,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### Funnel

- API
- Ad hoc Reporting
- Collaboration Tools
- Cross Channel Attribution
- Dashboard
- Data Capture and Transfer
- Functions/Calculations
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Multi-Touch Attribution
- Performance Metrics
- Private Dashboards
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Single Sign On

### Looker

- API
- Ad hoc Reporting
- Collaboration Tools
- Cross Channel Attribution
- Dashboard
- Data Capture and Transfer
- Functions/Calculations
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Multi-Touch Attribution
- Performance Metrics
- Private Dashboards
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Single Sign On

## Links

- [View Funnel Profile](https://www.capterra.ie/software/156756/funnel)
- [View Looker Profile](https://www.capterra.ie/software/169053/looker)
- [View Original Comparison](https://www.capterra.ie/compare/156756/169053/funnel/vs/looker)

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