---
description: Compare Funnel vs Supermetrics. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Supermetrics Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Funnel \<span\>vs\</span\> Supermetrics](https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics)

# Compare Funnel vs Supermetrics

Canonical: https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics

> Detailed comparison between Funnel and Supermetrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Funnel | Supermetrics |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 19 | 109 |
| **Starting Price** | US$120.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Supermetrics

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

## Key features

### Funnel

- API
- Ad hoc Query
- Ad hoc Reporting
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Source Connectors
- Data Storage Management
- Functions/Calculations
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Performance Management
- Performance Metrics
- Private Dashboards
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

### Supermetrics

- API
- Ad hoc Query
- Ad hoc Reporting
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Source Connectors
- Data Storage Management
- Functions/Calculations
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Performance Management
- Performance Metrics
- Private Dashboards
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Funnel Profile](https://www.capterra.ie/software/156756/funnel)
- [View Supermetrics Profile](https://www.capterra.ie/software/162846/supermetrics)
- [View Original Comparison](https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Funnel vs Supermetrics Comparison - Capterra Ireland 2026","description":"Compare Funnel vs Supermetrics. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.","url":"https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics","about":[{"@id":"https://www.capterra.ie/software/156756/funnel#software"},{"@id":"https://www.capterra.ie/software/162846/supermetrics#software"}],"breadcrumb":{"@id":"https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics#webpage","isPartOf":{"@id":"https://www.capterra.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.capterra.ie/#organization"}},{"name":"Funnel","description":"Funnel is a marketing intelligence platform that helps businesses centralize data from various  sources. The platform allows managers to deliver analysis-ready data to warehouses, unifying marketing, analytics, and sales information. It supports advanced measurement techniques like marketing mix modeling and multi-touch attribution. Automated reporting generates branded, real-time reports, enabling teams to onboard clients and deliver customized outputs.\n\nData Chat provides instant answers and actionable insights through conversational AI. The platform includes enterprise-grade security features, including GDPR, CCPA, SOC 2, and ISO 27001 compliance for data protection and governance. Funnel connects with various marketing platforms and destinations, eliminating manual data handling. The system maintains data accuracy across channels while reducing the time spent on report creation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/816cd545-cd12-422e-9ac1-cfe5312e649d.webp","url":"https://www.capterra.ie/software/156756/funnel","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/156756/funnel#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":19},"offers":{"price":"120","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Supermetrics","description":"Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. \n\nWith a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations.\n\nTrusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation.\n\nRecognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data. For more information, visit supermetrics.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f437ecde-1f35-446c-9350-e1bf048ba3de.png","url":"https://www.capterra.ie/software/162846/supermetrics","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/162846/supermetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":109},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Attribution Software","position":2,"item":"/directory/31081/marketing-attribution/software","@type":"ListItem"},{"name":"Funnel vs Supermetrics","position":3,"item":"https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics","@type":"ListItem"}],"@id":"https://www.capterra.ie/compare/156756/162846/funnel/vs/supermetrics#breadcrumblist"}]}
</script>