---
description: Compare CleverTap vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
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title: CleverTap vs Google Analytics 360 Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [CleverTap \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ie/compare/155737/177042/clevertap/vs/google-analytics)

# Compare CleverTap vs Google Analytics 360

Canonical: https://www.capterra.ie/compare/155737/177042/clevertap/vs/google-analytics

> Detailed comparison between CleverTap and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | CleverTap | Google Analytics 360 |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 59 | 8089 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Best for

### CleverTap

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### CleverTap

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Management
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Dashboard
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Management
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Dashboard
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

## Links

- [View CleverTap Profile](https://www.capterra.ie/software/155737/clevertap)
- [View Google Analytics 360 Profile](https://www.capterra.ie/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ie/compare/155737/177042/clevertap/vs/google-analytics)

-----

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