---
description: Compare Braze vs Klaviyo. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Braze vs Klaviyo Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze \<span\>vs\</span\> Klaviyo](https://www.capterra.ie/compare/155423/156699/appboy/vs/klaviyo)

# Compare Braze vs Klaviyo

Canonical: https://www.capterra.ie/compare/155423/156699/appboy/vs/klaviyo

> Detailed comparison between Braze and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Braze | Klaviyo |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 168 | 524 |
| **Starting Price** | - | US$20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Braze

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### Braze

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Dynamic Content
- Email Management
- GDPR Compliance
- List Management
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Subscriber Management
- Template Management

### Klaviyo

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Dynamic Content
- Email Management
- GDPR Compliance
- List Management
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Subscriber Management
- Template Management

## Links

- [View Braze Profile](https://www.capterra.ie/software/155423/appboy)
- [View Klaviyo Profile](https://www.capterra.ie/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.ie/compare/155423/156699/appboy/vs/klaviyo)

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