---
description: Compare Braze vs Zoho CRM. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Braze vs Zoho CRM Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze \<span\>vs\</span\> Zoho CRM](https://www.capterra.ie/compare/155423/155928/appboy/vs/zoho-crm)

# Compare Braze vs Zoho CRM

Canonical: https://www.capterra.ie/compare/155423/155928/appboy/vs/zoho-crm

> Detailed comparison between Braze and Zoho CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Braze | Zoho CRM |
| **Overall rating** | 4.7/5 | 4.3/5 |
| **Total Reviews** | 168 | 6964 |
| **Starting Price** | - | US$14.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Braze

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

### Zoho CRM

Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM.

## Key features

### Braze

- A/B Testing
- CRM
- Campaign Planning
- Channel Management
- Communication Management
- Content Management
- Customer Engagement
- Customer History
- Customisable Templates
- Email Management
- Email Marketing
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Template Management

### Zoho CRM

- A/B Testing
- CRM
- Campaign Planning
- Channel Management
- Communication Management
- Content Management
- Customer Engagement
- Customer History
- Customisable Templates
- Email Management
- Email Marketing
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Template Management

## Links

- [View Braze Profile](https://www.capterra.ie/software/155423/appboy)
- [View Zoho CRM Profile](https://www.capterra.ie/software/155928/zoho-crm)
- [View Original Comparison](https://www.capterra.ie/compare/155423/155928/appboy/vs/zoho-crm)

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