---
description: Compare Singular vs Funnel. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Singular vs Funnel Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Singular \<span\>vs\</span\> Funnel](https://www.capterra.ie/compare/153688/156756/unified-marketing-platform/vs/funnel)

# Compare Singular vs Funnel

Canonical: https://www.capterra.ie/compare/153688/156756/unified-marketing-platform/vs/funnel

> Detailed comparison between Singular and Funnel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Singular | Funnel |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 27 | 19 |
| **Starting Price** | US$795.00 | US$120.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Singular

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

## Key features

### Singular

- API
- Ad hoc Reporting
- Collaboration Tools
- Cross Channel Attribution
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Source Connectors
- Data Storage Management
- KPI Monitoring
- Keyword Tracking
- Match & Merge
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Management
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

### Funnel

- API
- Ad hoc Reporting
- Collaboration Tools
- Cross Channel Attribution
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Source Connectors
- Data Storage Management
- KPI Monitoring
- Keyword Tracking
- Match & Merge
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Management
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Singular Profile](https://www.capterra.ie/software/153688/unified-marketing-platform)
- [View Funnel Profile](https://www.capterra.ie/software/156756/funnel)
- [View Original Comparison](https://www.capterra.ie/compare/153688/156756/unified-marketing-platform/vs/funnel)

-----

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