---
description: Compare CTM vs UTM.io. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: CTM vs UTM.io Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Speech Analytics Software](/directory/32258/speech-analytics/software) > [CTM \<span\>vs\</span\> UTM.io](https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io)

# Compare CTM vs UTM.io

Canonical: https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io

> Detailed comparison between CTM and UTM.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CTM | UTM.io |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 150 | 4 |
| **Starting Price** | US$79.00 | US$69.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation |

## Best for

### CTM

CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations.

### UTM.io

B2B Marketers &#10;B2C Marketers

## Key features

### CTM

- Automatic Call Distribution
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Computer Telephony Integration
- Conversion Tracking
- Cross Channel Attribution
- Engagement Tracking
- FCC Compliance
- Integrations Management
- Lead Management
- Monitoring
- Multi-User Collaboration
- Natural Language Processing
- Performance Management
- Real-Time Data
- Recording
- Reminders
- Scheduled Messaging

### UTM.io

- Attribution Modeling
- Conversion Tracking
- Cross Channel Attribution

## Links

- [View CTM Profile](https://www.capterra.ie/software/152004/call-tracking-software)
- [View UTM.io Profile](https://www.capterra.ie/software/214568/utm-io)
- [View Original Comparison](https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"CTM vs UTM.io Comparison - Capterra Ireland 2026","description":"Compare CTM vs UTM.io. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.","url":"https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io","about":[{"@id":"https://www.capterra.ie/software/152004/call-tracking-software#software"},{"@id":"https://www.capterra.ie/software/214568/utm-io#software"}],"breadcrumb":{"@id":"https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io#webpage","isPartOf":{"@id":"https://www.capterra.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.capterra.ie/#organization"}},{"name":"CTM","description":"CTM is a conversation analytics software that helps sales and marketing teams gain insights into customer interactions. The platform analyzes call recordings, transcripts, and live conversations to uncover information about customer preferences and behaviors. Features like AskAI enhance data analysis capabilities for more effective decision-making.\n\nThe software includes workflow automation tools such as call routing, lead management, and performance tracking to streamline sales processes. CTM integrates with platforms like Google Ads, HubSpot, and Salesforce to centralize data across systems. With SOC 2 compliance and regulatory solutions for HIPAA and GDPR, CTM maintains security standards. The platform offers API access for customization, along with sub-account structures and white-label options. Through comprehensive analytics and automation capabilities, CTM enables organizations to make data-driven decisions based on customer conversation insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/43f1653b-2dc8-421f-83b6-0697456f0807.png","url":"https://www.capterra.ie/software/152004/call-tracking-software","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/152004/call-tracking-software#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":150},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"UTM.io","description":"Build, share and sync your UTMs with your team. Stop using messy spreadsheets and get good campaign data in your analytics.","url":"https://www.capterra.ie/software/214568/utm-io","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/214568/utm-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":4},"offers":{"price":"69","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Speech Analytics Software","position":2,"item":"/directory/32258/speech-analytics/software","@type":"ListItem"},{"name":"CTM vs UTM.io","position":3,"item":"https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io","@type":"ListItem"}],"@id":"https://www.capterra.ie/compare/152004/214568/call-tracking-software/vs/utm-io#breadcrumblist"}]}
</script>
