---
description: Compare Whatagraph vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Whatagraph vs Google Analytics 360 Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Data Warehouse Software](/directory/31116/data-warehouse/software) > [Whatagraph \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics)

# Compare Whatagraph vs Google Analytics 360

Canonical: https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics

> Detailed comparison between Whatagraph and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Whatagraph | Google Analytics 360 |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 84 | 8089 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Whatagraph

Whatagraph helps agencies and brands deliver accurate, customizable reports at scale, and get actionable insights for growth.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Whatagraph

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Dashboard
- Data Capture and Transfer
- Data Discovery
- Data Integration
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Search/Filter

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Dashboard
- Data Capture and Transfer
- Data Discovery
- Data Integration
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Search/Filter

## Links

- [View Whatagraph Profile](https://www.capterra.ie/software/146220/whatagraph)
- [View Google Analytics 360 Profile](https://www.capterra.ie/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Whatagraph vs Google Analytics 360 Comparison - Capterra Ireland 2026","description":"Compare Whatagraph vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.","url":"https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics","about":[{"@id":"https://www.capterra.ie/software/146220/whatagraph#software"},{"@id":"https://www.capterra.ie/software/177042/google-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics#webpage","isPartOf":{"@id":"https://www.capterra.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.capterra.ie/#organization"}},{"name":"Whatagraph","description":"Whatagraph is the AI-powered marketing intelligence platform built for performance marketers who need instant clarity from their data. By connecting all channels into one place, it eliminates manual reporting and provides a single source of truth for campaign performance. With customizable dashboards, automated reporting, and AI-driven insights, Whatagraph makes it easy to track KPIs, identify what’s working, and optimize for better results - without requiring technical expertise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f0b64d0c-27b8-4b6e-bdf6-419486bf9f79.png","url":"https://www.capterra.ie/software/146220/whatagraph","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/146220/whatagraph#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":84},"operatingSystem":"Cloud"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.ie/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Warehouse Software","position":2,"item":"/directory/31116/data-warehouse/software","@type":"ListItem"},{"name":"Whatagraph vs Google Analytics 360","position":3,"item":"https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics","@type":"ListItem"}],"@id":"https://www.capterra.ie/compare/146220/177042/whatagraph/vs/google-analytics#breadcrumblist"}]}
</script>