---
description: Compare LoyaltyLion vs SumUp. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: LoyaltyLion vs SumUp Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [LoyaltyLion \<span\>vs\</span\> SumUp](https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air)

# Compare LoyaltyLion vs SumUp

Canonical: https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air

> Detailed comparison between LoyaltyLion and SumUp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | LoyaltyLion | SumUp |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 19 | 1470 |
| **Starting Price** | US$399.00 | US$99.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### LoyaltyLion

LoyaltyLion works with fast growth ecommerce merchants with high potential repeat purchase rates (e.g. fashion, cosmetics, health and wellness).

### SumUp

SumUp is used by coffee shops, tea houses, dessert and bakery establishments, fast casual restaurants, boutiques, barbershops, salons, and retail stores.

## Key features

### LoyaltyLion

- API
- Activity Dashboard
- CRM
- Campaign Analytics
- Campaign Management
- Customer Activity Tracking
- Customisable Branding
- Discount Management
- Email Marketing
- Loyalty Program
- Member Portal
- Membership Management
- Promotions Management
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- eCommerce Management

### SumUp

- API
- Activity Dashboard
- CRM
- Campaign Analytics
- Campaign Management
- Customer Activity Tracking
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Marketing
- Loyalty Program
- Member Portal
- Membership Management
- Payment Fraud Prevention
- Payment Links
- Promotions Management
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- eCommerce Management

## Links

- [View LoyaltyLion Profile](https://www.capterra.ie/software/140592/loyaltylion)
- [View SumUp Profile](https://www.capterra.ie/software/170673/sumup-air)
- [View Original Comparison](https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"LoyaltyLion vs SumUp Comparison - Capterra Ireland 2026","description":"Compare LoyaltyLion vs SumUp. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.","url":"https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air","about":[{"@id":"https://www.capterra.ie/software/140592/loyaltylion#software"},{"@id":"https://www.capterra.ie/software/170673/sumup-air#software"}],"breadcrumb":{"@id":"https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air#webpage","isPartOf":{"@id":"https://www.capterra.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.capterra.ie/#organization"}},{"name":"LoyaltyLion","description":"Build a fully customised loyalty program with LoyaltyLion.  Award points and rewards for any activity such as social engagement, reviews, referrals and purchases. Increase repeat purchase with personalised loyalty emails, loyalty tiers and optimising loyalty data for future marketing strategies. \n\nLoyaltyLion is trusted by thousands of ecommerce merchants worldwide and typically generates stores $15 for every $1 spent on the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/074bdd24-6f71-477e-b959-25bf02d28f87.png","url":"https://www.capterra.ie/software/140592/loyaltylion","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/140592/loyaltylion#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":19},"offers":{"price":"399","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"SumUp","description":"SumUp is a financial technology company that provides payment processing and point-of-sale solutions for small businesses. Its platform includes tools for order management, inventory tracking, and sales reporting, all accessible through a centralized app interface. SumUp supports a range of transaction methods, including card readers, invoicing, and self-service kiosks. The solution offers transparent pricing with no administrative or renewal fees. SumUp Connect includes customer loyalty capabilities that enable businesses to engage repeat customers through rewards and incentives. By combining payment acceptance, POS functionality, and customer engagement tools, SumUp helps small businesses streamline operations and manage transactions more efficiently.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e3dbbca5-ee3a-4675-b060-46858247c8dd.png","url":"https://www.capterra.ie/software/170673/sumup-air","@type":"SoftwareApplication","@id":"https://www.capterra.ie/software/170673/sumup-air#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":1470},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"LoyaltyLion vs SumUp","position":3,"item":"https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air","@type":"ListItem"}],"@id":"https://www.capterra.ie/compare/140592/170673/loyaltylion/vs/sumup-air#breadcrumblist"}]}
</script>
