---
description: Compare Mailchimp vs Google Marketing Platform. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Google Marketing Platform Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.ie/compare/110228/213341/mailchimp/vs/google-marketing-platform)

# Compare Mailchimp vs Google Marketing Platform

Canonical: https://www.capterra.ie/compare/110228/213341/mailchimp/vs/google-marketing-platform

> Detailed comparison between Mailchimp and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 25 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Google Marketing Platform

\-

## Key features

### Mailchimp

- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Dashboard
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Visual Analytics

### Google Marketing Platform

- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Dashboard
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Visual Analytics

## Links

- [View Mailchimp Profile](https://www.capterra.ie/software/110228/mailchimp)
- [View Google Marketing Platform Profile](https://www.capterra.ie/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.ie/compare/110228/213341/mailchimp/vs/google-marketing-platform)

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