---
description: Compare Mailchimp vs smpl.. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs smpl. Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> smpl.](https://www.capterra.ie/compare/110228/1036522/mailchimp/vs/smpl)

# Compare Mailchimp vs smpl.

Canonical: https://www.capterra.ie/compare/110228/1036522/mailchimp/vs/smpl

> Detailed comparison between Mailchimp and smpl.. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | smpl. |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 17572 | 0 |
| **Starting Price** | US$13.00 | US$300.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### smpl.

E-Commerce, Travel, Finance and Health Care industries.

## Key features

### Mailchimp

- A/B Testing
- API
- Activity Tracking
- Behavioural Analytics
- Campaign Management
- Channel Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Email Marketing
- Engagement Tracking
- Lead Generation
- Lead Management
- Marketing Automation
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Reporting & Statistics
- Segmentation

### smpl.

- A/B Testing
- API
- Activity Tracking
- Behavioural Analytics
- Campaign Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Email Marketing
- Engagement Tracking
- Lead Generation
- Marketing Automation
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Reporting & Statistics
- Segmentation

## Links

- [View Mailchimp Profile](https://www.capterra.ie/software/110228/mailchimp)
- [View smpl. Profile](https://www.capterra.ie/software/1036522/smpl)
- [View Original Comparison](https://www.capterra.ie/compare/110228/1036522/mailchimp/vs/smpl)

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