---
description: Compare Act-On vs Blueshift. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs Blueshift Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Act-On \<span\>vs\</span\> Blueshift](https://www.capterra.ie/compare/103468/180176/act-on/vs/blueshift)

# Compare Act-On vs Blueshift

Canonical: https://www.capterra.ie/compare/103468/180176/act-on/vs/blueshift

> Detailed comparison between Act-On and Blueshift. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | Blueshift |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 258 | 6 |
| **Starting Price** | US$900.00 | US$15,000.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### Blueshift

We work with brands with an established digital presence across consumer finance, eLearning, ecommerce, and more, seeking to improve their marketing effectiveness through data-driven experiences.

## Key features

### Act-On

- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Lead Qualification
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking
- Workflow Management

### Blueshift

- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Lead Qualification
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking
- Workflow Management

## Links

- [View Act-On Profile](https://www.capterra.ie/software/103468/act-on)
- [View Blueshift Profile](https://www.capterra.ie/software/180176/blueshift)
- [View Original Comparison](https://www.capterra.ie/compare/103468/180176/act-on/vs/blueshift)

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